{"id":843,"date":"2023-10-19T17:17:22","date_gmt":"2023-10-19T15:17:22","guid":{"rendered":"https:\/\/www.gameful.io\/?p=843"},"modified":"2023-11-07T19:46:26","modified_gmt":"2023-11-07T18:46:26","slug":"customer-education-cosa-e-e-perche-e-cosi-importante","status":"publish","type":"post","link":"https:\/\/www.gameful.io\/it\/2023\/blog\/customer-education-cosa-e-e-perche-e-cosi-importante\/","title":{"rendered":"Customer education, cosa \u00e8 e perch\u00e9 \u00e8 cos\u00ec importante"},"content":{"rendered":"<div class=\"nLG8d5\" data-hook=\"post-description\">\n<article class=\"blog-post-page-font\">\n<div class=\"post-content__body\">\n<div class=\"moHCnT\">\n<div class=\"moHCnT\">\n<div class=\"fTEXDR A2sIZ4 QEEfz0\" data-rce-version=\"9.14.6\">\n<div class=\"itVXy dojW8l s6hjqn _8a1b4\" dir=\"ltr\" data-id=\"rich-content-viewer\">\n<div class=\"mhGZq BAGeNT\">\n<p id=\"viewer-1c963\" class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"B2EFF public-DraftStyleDefault-ltr\">Che le aziende non si preoccupino solo della formazione dei dipendenti \u00e8 risaputo, quello a cui si assiste oggi \u00e8 l\u2019aumento della \u201ccustomer education\u201d, ovvero, la \u201cformazione dei clienti\u201d che agisce come nella parte bassa del funnel di marketing, quello occupato dalla fidelizzazione. <\/span><\/p>\n<p id=\"viewer-cifvi\" class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"B2EFF public-DraftStyleDefault-ltr\"> Infatti, secondo lo <a class=\"TWoY9 itht3\" href=\"https:\/\/www.intellum.com\/forrester-report\" target=\"_blank\" rel=\"noopener noreferrer\" data-hook=\"linkViewer\"><strong>Studio Intellum Forrester di ottobre 2019<\/strong><\/a> Il 90% delle aziende ha registrato un ritorno positivo sui propri investimenti nell&#8217;istruzione dei clienti con un roi che sfiora il 600%<\/span><\/p>\n<p id=\"viewer-bp2tk\" class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"B2EFF public-DraftStyleDefault-ltr\">Sempre secondo lo stesso studio, i programmi di formazione dei clienti formalizzati nel 2019 hanno aumentato:<\/span><\/p>\n<ul class=\"public-DraftStyleDefault-ul\">\n<li id=\"viewer-1om0s\" class=\"bCMSCT Unmlxj s-SEY public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size public-DraftStyleDefault-reset OZy-3 lnyWN yMZv8w bCMSCT\">\n<p class=\"Y9Dpf OZy-3 lnyWN yMZv8w bCMSCT\">le entrate del 6,2%<\/p>\n<\/li>\n<li id=\"viewer-3n47f\" class=\"bCMSCT Unmlxj s-SEY public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size OZy-3 lnyWN yMZv8w bCMSCT\">\n<p class=\"Y9Dpf OZy-3 lnyWN yMZv8w bCMSCT\">la fidelizzazione del 7,4%<\/p>\n<\/li>\n<li id=\"viewer-catu9\" class=\"bCMSCT Unmlxj s-SEY public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size OZy-3 lnyWN yMZv8w bCMSCT\">\n<p class=\"Y9Dpf OZy-3 lnyWN yMZv8w bCMSCT\">la soddisfazione dei clienti dell&#8217;11,6%<\/p>\n<\/li>\n<\/ul>\n<p id=\"viewer-dg3hi\" class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"B2EFF public-DraftStyleDefault-ltr\"><strong>Diminuito i Costi di supporto e assistenza tecnica del 6,1%<\/strong><\/span><\/p>\n<p id=\"viewer-aqnl5\" class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"B2EFF public-DraftStyleDefault-ltr\">Un\u2019altra ricerca, quella condotta da <a class=\"TWoY9 itht3\" href=\"https:\/\/www.conductor.com\/learning-center\/educational-content-impacts-revenue\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-hook=\"linkViewer\"><strong>Conductor.com<\/strong><\/a> ha dimostrato che i consumatori che interagiscono con contenuti educativi sono pi\u00f9 portati all\u2019acquisto:<\/span><\/p>\n<ul class=\"public-DraftStyleDefault-ul\">\n<li id=\"viewer-1m27c\" class=\"bCMSCT Unmlxj s-SEY public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size public-DraftStyleDefault-reset OZy-3 lnyWN yMZv8w bCMSCT\">\n<p class=\"Y9Dpf OZy-3 lnyWN yMZv8w bCMSCT\"><strong>il 48% <\/strong>di probabilit\u00e0 in pi\u00f9 di acquistare da un marchio una settimana dopo aver letto un contenuto educativo.<\/p>\n<\/li>\n<li id=\"viewer-7b721\" class=\"bCMSCT Unmlxj s-SEY public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size OZy-3 lnyWN yMZv8w bCMSCT\">\n<p class=\"Y9Dpf OZy-3 lnyWN yMZv8w bCMSCT\">Percentuale che sale al<strong> 131% <\/strong>subito dopo aver letto un contenuto del marchio<\/p>\n<\/li>\n<li id=\"viewer-21sg0\" class=\"bCMSCT Unmlxj s-SEY public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size OZy-3 lnyWN yMZv8w bCMSCT\">\n<p class=\"Y9Dpf OZy-3 lnyWN yMZv8w bCMSCT\">La ragione viene spiegata dalla stessa ricerca. Infatti, il <strong>64% <\/strong>dei consumatori percepisce un marchio come affidabile subito dopo aver letto un suo contenuto educativo.<\/p>\n<\/li>\n<\/ul>\n<h2 id=\"viewer-enn6b\" class=\"qDGi6 Y9Dpf OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"B2EFF public-DraftStyleDefault-ltr\">Come funziona la Customer Education e come puoi sfruttarla per la tua azienda?<\/span><\/h2>\n<p id=\"viewer-cs38u\" class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"B2EFF public-DraftStyleDefault-ltr\">I cosiddetti \u201cprogrammi di Customer Education\u201d (CEd) possono essere impostati in molte forme<strong>. Per esempio, si pu\u00f2 sfruttare una piattaforma LMS come BRAVO! per realizzare un \u201ccorso online aperto di massa\u201d (MOOC) ed agganciare chiunque sia interessato all\u2019argomento<\/strong>, oppure offrire dei contenuti formativi come bonus gratuito a seguito dell\u2019acquisto. Un corso di formazione online riservato pu\u00f2 essere un ottimo incentivo all\u2019acquisto: pensa a quante volte cerchiamo un tutorial per lavoretti fai da te. Se questi contenuti video sono offerti da un brand che vende prodotti per il bricolage, sar\u00f2 spontaneamente portato ad acquistare proprio ci\u00f2 che ho visto usare per esser sicuro del risultato!<\/span><\/p>\n<p id=\"viewer-d9fsv\" class=\"xVISr Y9Dpf bCMSCT OZy-3 lnyWN yMZv8w bCMSCT public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"B2EFF public-DraftStyleDefault-ltr\">Hai gi\u00e0 pensato a come introdurre la Customer education nella tua strategia di vendita di corsi online? SE non lo hai fatto, forse \u00e8 tempo di farlo.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Che le aziende non si preoccupino solo della formazione dei dipendenti \u00e8 risaputo, quello a cui si assiste oggi \u00e8 l\u2019aumento della \u201ccustomer education\u201d, ovvero, la \u201cformazione dei clienti\u201d che agisce come nella parte bassa del funnel di marketing, quello occupato dalla fidelizzazione. Infatti, secondo lo Studio Intellum Forrester di ottobre 2019 Il 90% delle [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":962,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer education, cosa \u00e8 e perch\u00e9 \u00e8 cos\u00ec importante<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gameful.io\/it\/2023\/blog\/customer-education-cosa-e-e-perche-e-cosi-importante\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer education, cosa \u00e8 e perch\u00e9 \u00e8 cos\u00ec importante\" \/>\n<meta property=\"og:description\" content=\"Che le aziende non si preoccupino solo della formazione dei dipendenti \u00e8 risaputo, quello a cui si assiste oggi \u00e8 l\u2019aumento della \u201ccustomer education\u201d, ovvero, la \u201cformazione dei clienti\u201d che agisce come nella parte bassa del funnel di marketing, quello occupato dalla fidelizzazione. 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