And are you still wondering if a mobile learning app can be useful for selling your online courses?
Let’s start with the basics.
What is mobile learning and why your company should use it?
Mobile learning is, so to speak, an evolution of e-learning, where learning content (videos, texts, quizzes, etc.) is accessible through an app. This educational approach is closely linked to microlearning, the fragmentation of learning into small tasks to be completed in a short time with not too intense commitment. Applying microlearning to mobile learning makes it possible to learn a language during downtime, such as commuting or free moments at the end of the day. Pure optimization.
Mobile learning: have you ever wondered which types of e-learning apps are more widespread?
Apart from language learning apps, there are many areas where mobile learning can make a difference, especially in schools. Combining the interactivity of an app with traditional lessons makes learning more interesting and engaging. There are also apps that turn continuous adult education into a video game. This is exactly what we did with the Recrèaction app, where workplace safety training became an interactive game for workers in 14 different countries. Mobile learning has led to an 86% daily usage rate of the app, with 76% changing their views on professional risks, and 31% modifying their habits as a result of professional updates on workplace safety.
What are the advantages of mobile e-learning and why is it spreading so fastly ?
For those involved in online training, one of the most obvious advantages is an increase in the retention rate. Your students are more likely to follow your online courses if they are available on smartphones for several reasons:
- Accessibility: Who has a smartphone? Almost everyone. That’s why, after games and business apps, e-learning is the most widely used category of applications on app stores.
- Multidevice support: Uploading your lessons to an online course platform that can be accessed from a smartphone also offers multi-channel capabilities. With “BRAVO!”, courses can be accessed from both a PC, through the learn.gameful.io website, and a smartphone, using the LEARN! app, without losing progress and with the advantage of receiving push notifications for important information or updates sent by the instructor.
- Flexibility of mobile learning: Using an app for professional development means being able to do online training at any time of the day, seven days a week. Pause a lesson and resume it as soon as you have enough time. Are your students night owls or early birds? Each of them can follow the lesson when they are at their peak for learning.
- Engagement and personalization: Apps of this kind use many gamification elements (progress bars, badges, avatars, etc.) to create a personalized and engaging experience that encourages the student-player to achieve the next educational milestone by continuing to use the app and checking their progress from a dashboard.
Mobile learning can significantly increase participation in your online courses, and you should start thinking about offering this service to your students. Accessibility, mobile-first optimization, engaging and interesting lessons, greater democratization of learning, allowing personalized management of the time of use. All these are tangible advantages of delivering your content through an e-learning and microlearning app. Offering them to your students is easier than you think! Write to us here to get started.