Gamification in the corporate environment: how and why you should use it

Oct 19, 2023 | Gamification & game-based | 0 comments

Hackathons, online or in-person games, team challenges—these are just a few typical dynamics of gamification that, when applied in corporate settings, contribute to creating and solidifying a company culture. They make repetitive or monotonous tasks enjoyable and increase employee engagement. Points, levels to complete, missions, and challenges motivate individuals to achieve various objectives, from acquiring specific skills (as demonstrated by RecrèAction in the field of workplace safety) to the development of a product.

Gamification and Recruiting

These techniques are also effective in the field of human resources, as they allow the evaluation of candidates’ soft skills during the selection process. Candidates are put to the test with challenging simulations that mirror typical professional scenarios they may encounter. Simultaneously, it helps assess the progress of employee and partner performance.

Gamification e assessment

Gamification and corporate

Evaluating the quantity of hard skills and soft skills, thus taking a ‘snapshot’ of the competencies of one or more employees, is an increasingly common activity, especially in view of an upskilling or reskilling process. Gamification offers various tools that can reduce exam anxiety and make the ‘snapshot’ represented by the assessment more accurate

Boosting Engagement and Productivity with Gamification

According to the G2Crew report, approximately 60% of HR professionals find the application of gamification techniques useful for productivity, and an overwhelming majority (around 80%) have actually tested its utility.

The reasons are manifold. To highlight a few:

  • Gamification allows employees to give and receive feedback, confirming that the work being done is correct. Knowing one’s progress, strengths, and weaknesses is crucial for reinforcing or developing new skills.
  • Working towards meaningful and measurable goals (points, badges, levels, rankings, etc.) and receiving corresponding rewards in real-time is a motivation to perform better.
  • Gamification makes workforce retraining enjoyable and accessible to all. Following specific online courses structured with gamified learning techniques becomes crucial in today’s work environment, where the digital skills required do not always match those possessed by workers. Professional updates based on gamified learning create an environment that allows employees to stay abreast of the latest innovations.

In our experience, gamified courses engage more users and involve them more deeply, making the corporate learning process more effective and comprehensive

In conclusion, the potential of gamification applied to the corporate environment is vast.

Offering employees training courses on an LMS platform that incorporates gamification dynamics, as seen on BRAVO!, is an additional asset to play, making companies more competitive against their rivals and achieving predefined business objectives.